Strax

Since the beginning of Covid-19 in February 2020 the STRAX group faced unprecedented challenges, including declining mobile accessories market, significant channel shifts away from traditional wholesale towards online direct, followed by inflationary pressures, impacting demand and cost structure. These factors coupled with increased interest costs have now proven to be too large to steer through. Additionally, there was an ongoing dispute with the majority shareholder of the German based distribution platform, which ultimately caused that business unit to file for insolvency in May 2024 and to a large extent caused a domino effect by dragging down the other parts of the STRAX group.

Significant efforts for extended period have been made to solve the situation, including securing financing. However, the disputes burdening the company were eventually too extensive to overcome.