Storytel Group reports strong inflow of subscribers and solid operational performance in the second quarter 2025

MAR

“We have delivered a robust financial performance, driven by a high subscriber intake, solid EBITDA growth and strong cash generation giving us the strategic possibility to invest prudently in future growth”, says Bodil Eriksson Torp, CEO Storytel Group

Q2 Highlights
Unless otherwise specified, numbers are for Q2 2025 and are compared to Q2 2024

  • Group revenue up 4% to 958 (924) MSEK and equals 8% at constant exchange rates (CER).
  • Streaming revenue up 2%, equals 7% at CER, and Publishing revenue up 14%, equals 15% in CER.
  • Gross profit up 6% to 434 (411) MSEK, representing a margin of 45.3% (44.4%).
  • Adjusted EBITDA increased by 28% to 163 (128) MSEK, representing a margin of 17.0% (13.8%).
  • Items Affecting Comparability (IACs) of -2 (-17) MSEK, fully related to long term incentive programs and not affecting cash flow.
  • Net profit for the period amounted to 47 (32) MSEK.
  • Earnings per share amounted to 0.55 (0.38) SEK before dilution, and to 0.54 (0.38) SEK after dilution.
  • Cash flow from operating activities of 155 (78) MSEK.
  • New financial targets 2028 and a guidance for the full year 2025.
  • New Group Executive Management Team and recruitment of Chief People Officer to secure the execution of Storytel Groups 2028 strategy.
  • The Swedish Competition Authority approved Storytel Group's acquisition of Bokfabriken.

Financial summary

MSEKQ2 2025Q2 2024ChangeJan-Jun 2025Jan-Jun 2024Change
Group Revenue¹9589244%1,9111,8165%
Streaming Revenue²8538342%1,7151,6464%
Publishing Revenue³29926314%58350815%
Gross profit4344116%8577899%
Gross margin %45.344.40.9p44.843.41.4p
Operating profit824775%13723492%
Adjusted EBITDA16312828%31323235%
Adjusted EBITDA margin %17.013.83.2p16.412.83.6p
EBITDA16111046%29616184%
Earnings per share, basic (SEK)0.550.3844%0.750.061148%
Earnings per share, diluted (SEK)0.540.3843%0.740.061140%
Cash flow from operations before changes in working capital14010631%22813469%
Cash flow for the period-49-3252%-122-129-5%
Net Interest-Bearing Debt (NIBD)115335-66%115335-66%
NIBD/adjusted R12 EBITDA ratio0.170.78-78%0.170.78-78%







¹ The adjustments from segment level to group level are 1) Removing Storytel Norway at 50%, 2) Removing internal publishing revenue from Net Sales and adding internal publishing revenue as cost reduction within Cost of Sales, 3) Costs related to central group overhead functions 4) Adding result from Norway in accordance with the equity method. See Note 5 to the financial statements for additional details.
² Streaming revenue includes 50% of Storytel Norway’s revenue in line with Storytels ownership.
³ Publishing revenue includes both external and group-internal revenue.
Datum 2025-07-29, kl 08:00
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