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Storytel Group reports continued strong earnings growth, driven by both net sales and margin expansion, resulting in raised guidance for the full year.

MAR

“Storytel Group continues to combine profitable growth with strong margin expansion. With a strong first half behind us, we are raising our guidance for the full year 2026,” says Bodil Eriksson Torp, CEO of Storytel Group.

Second quarter 2026

  • Net sales amounted to SEK 1,070m (958).
  • Net sales growth of 12.7% in constant exchange rates (CER), of which 10.7% organic.
  • Gross margin amounted to 46.3% (45.3%).
  • Adjusted EBITDA margin amounted to 19.2% (16.8%).
  • Operating profit increased 45% to 118m (82).
  • Net profit amounted to 100m (47), with earnings per share of 1.18 (0.54).
  • Paying subscribers increased by 11k during the quarter to 2.75m (2.56), up 7.2% YoY.
  • ARPU (SEK/month) amounted to 116.4 (116.5).
  • The acquisition of Overamstel was completed in May.
  • Transfer of listing to Nasdaq Stockholm Main Market in June.

Half-year 2026

  • Net sales amounted to SEK 2,049m (1,911).
  • Net sales growth of 10.3% CER, of which 9.3% organic.
  • Gross margin amounted to 45.7% (44.8%).
  • Adjusted EBITDA margin amounted to 18.1% (15.5%).
  • Operating profit increased 51% to 207m (137).
  • Net profit amounted to 186m (66), with earnings per share of 2.24 (0.74).
  • Paying subscribers increased by 83k during H1'26.
  • Net debt amounted to 14m (115), corresponding to 0.02x adjusted EBITDA (R12M).

Outlook 2026 
Full-year 2026 adjusted EBITDA guidance is raised to SEK 900m (previously 870m).

Financial summary

SEKmQ2 2026Q2 2025ChangeJan-Jun 2026Jan-Jun 2025ChangeR12MFY 2025
Net sales1,07095812%2,0491,9117%4,1614,023
Net sales growth, %11.73.68.1pp7.25.22.0pp-5.9
Net sales growth CER, %³12.78.04.7pp10.37.52.8pp-9.2
Organic growth CER, %³10.77.13.6pp9.36.92.4pp-8.3
Streaming Net sales¹9608908%1,8741,7895%3,7413,656
Publishing Net sales²34729916%6345839%1,3251,274
Gross profit49543414%9378579%1,9131,833
Gross margin %46.345.31.0pp45.744.80.9pp46.045.6
Adjusted EBITDA³20516127%37129626%823748
Adjusted EBITDA margin %³19.216.82.3pp18.115.52.6pp19.818.6
EBITDA19816123%36029622%812747
EBITDA margin %18.516.81.6pp17.615.52.1pp19.518.6
Operating profit (EBIT)1188245%20713751%492423
EBIT margin %11.18.62.5pp10.17.22.9pp11.810.5
Net profit10047113%18666184%625504
Earnings per share, basic (SEK)1.190.55116%2.250.75200%7.766.26
Earnings per share, diluted (SEK)1.180.54117%2.240.74201%7.716.22
Cash flow from operating activities150155-4%28518455%673573
Net Debt ³14115-14115-14-136
Net debt/adjusted R12M EBITDA ratio³0.020.17-0.020.17-0.02-0.18
End of period subscribers (thousands)2,7492,5647%2,7492,5647%

ARPU (SEK/month)1161160%115119-3%










¹ Streaming net sales includes 100% of Storytel Norway’s net sales.

² Publishing net sales includes both external and group-internal net sales.

³ Alternative Performance Measure (APM). See “Alternative Performance Measures” for definitions, purpose and reconciliation.