Nordnet

This fall, Nordnet partnered with a new advertising agency, Sweden-based Perfect Fools. The new concept was developed in collaboration between Perfect Fools and Nordnet's in-house creative team and will roll out broadly across the Nordics starting Monday, December 23.

Nordnet's creative concept takes inspiration from the world of shopping, positioning savings as an alternative to shopping and other forms of consumption. A central element of the concept is various packaging designs in Nordnet's signature turquoise color. By presenting stocks and funds in a physical and familiar form, the campaign establishes a distinctive and engaging visual identity.

"With our new concept, we want to put term `the joy of savings' on the map and show that savings can be just as much fun as shopping. Learning about stocks and funds, and watching your money grow on the stock market, is a wonderful feeling that lasts," says Rasmus Järborg, Chief Product Officer & Deputy CEO at Nordnet.

The first campaign will be widely visible on TV, outdoor advertising, and digital channels, featuring the overarching message: "More Fun Savings in Stocks & Funds." This campaign marks the beginning of a long-term initiative to change how Nordic individuals view saving and investing. Nordnet has previously announced an increased investment in marketing, reaching a total annual budget of approximately SEK 125 million.

Watch Nordnet's new commercials here:

• Swedish: https://youtu.be/92srnFXlego?si=uP0OtiLsO4eLE1rD
• Norwegian: https://youtu.be/KSFLPOa-B5c?si=l3RTJ9M2tPUxhVEO
• Danish: https://www.youtube.com/watch?v=loJSVAVOY6Q
• Finnish: https://youtu.be/kUFVGn8520A