Fragbite

The Swedish Cup is underway, and the qualifying rounds have just been concluded. On 12-13 November, the group stage will take place in Stockholm, followed by the playoffs and final in front of a live audience at the historic Musikaliska Kvarteret, Sweden's oldest concert hall.

Fragbite AB recently announced that Clas Ohlson is joining as a new sponsor. The Swedish Cup thus marks the leading Swedish retail company's first venture into esports.

“We are delighted to welcome Clas Ohlson! With a wide range of both home and technology products, they are truly a gamer's best friend. We look forward to highlighting how Clas Ohlson can add a silver lining to everyday gaming,” says Daniel Pereaux, CEO, Fragbite AB.

“Becoming an advertiser in the Swedish Cup is an exciting step for us, aiming to reach a target group that is potentially very important for the company going forward. Esports is part of everyday life for many Swedes, and just like the gamers, we are passionate about smart solutions that make life easier and more fun. We look forward to having visibility in the Swedish Cup and to inspiring gamers across the country to discover our wide range of products,” says Gustav Hernebrant, Head of Marketing & Media, Clas Ohlson.

SWEDISH CUP
The Swedish Cup is Sweden's largest national esports tournament, open to all Swedish players to qualify for. The Swedish Cup was first introduced in 2022 and was then won by internationally renowned esports team Ninjas In Pyjamas. Metizport won the 2024 tournament, which was a success in several regards:

• The finals had 1.9 million unique viewers and 3.3 million started streams.
• During the tournament, a total volume of approximately 1.8 million unique contacts was aggregated through the Swedish Cup's social channels.
• For the second year in a row, the Swedish Cup final was the single largest Swedish-speaking broadcast on Twitch throughout 2024, and also the esports competition that generated the most Swedish viewers.
• High audience engagement across all metrics and all channels, with viewers spending an average of over 27 minutes per unique visit.
• After the tournament, a significant increase in brand awareness could be measured for sponsors and partners among their selected target groups.

More information and tickets: https://svenskacupen.gg/