Flexion Mobile

LONDON, 15 July 2024 - Flexion (Nasdaq: FLEXM), the games marketing company has signed an agreement with Fun Formula, a global developer and publisher of cutting-edge casual games, to publish the developer's successful game Zombie Waves on the alternative app stores.

Flexion will distribute the game on the following platforms: Amazon Appstore, Huawei AppGallery, Samsung Galaxy Store, Xiaomi GetApps, DT Hub and ONE store. Zombie Waves is expected to launch on these platforms in September 2024.

Flexion is adding an average of 10% to a game's Google Play revenue by taking it to the alternative app stores.

"We look forward to bringing our expertise, experience and technology to build revenue and audiences for Zombie Waves and making it fly in a broad range of markets," says Jens Lauritzson, CEO of Flexion.

Zombie Waves is a 3D shooter game set in a post-apocalyptic world overrun by zombies. Players need to master shooting, upgrade their weapons and learn survival skills to defeat the relentless undead.

Fun Formula is just the latest top developer to see the benefits of using Flexion to expand its markets. In the last 12 months alone, Flexion has partnered with King, Kabam, Vizor, Big Fish  and Jam City to market games through alternative channels.