Everysport

"We continue to execute on our strategic plan to deliver long-term growth and profitability. Today's transaction marks an important starting point for Everysport's expanded investments in sports-tech and sports data. We look forward to giving the brands a promising future under a new management team and wish all employees the best", says Hannes Andersson, CEO of Everysport Group.

"The portfolio contains several strong brands with international potential. Under the Daytime Media House brand, the goal is to create a new Nordic full-service provider of betting information including sports and horse racing coverage. With an experienced team in place, we believe the brands have a bright future and look forward to welcoming our new colleagues," says Mattias Yrgård Lerfors, CEO, IWSD in Sweden. 

The transaction
In the transaction, Everysport Group divests 100 percent of the shares in the companies Daytime Media House AB including the subsidiary Daytime Media House AS, Media-Fon AS and ESMG Norway AS including the subsidiary Trav Og Galoppnytt AS to the buyer. The brands involved include Travtjänsten, Dagens Spel, Sporttjänsten, Snoken, Andelstorget, Trav Og Galoppnytt (Norway) and Stallskriket (Norway) among others. Hest.no is part of Everysport's equestrian initiative and is not part of the transaction.

Purchase price and closing of the transaction
The purchase price amounts to SEK 20 million, of which SEK 15 million will be paid in cash on the closing date. The remaining SEK 5.5 million will be paid over a period of three years. The closing of the transaction, which is subject to customary conditions, is expected to take place on November 1, 2023.

Background and rationale
Everysport has historically had great success with products based on sports tech and sports data, including Elite Prospects, which has become the world's leading hockey platform with over 20,000 paying subscribers. The rationale of the transaction is to align the existing portfolio with the new strategic direction, while freeing up resources for increased organic efforts and new investments in sports tech and sports data.

For more information, please contact:
Hannes Andersson, CEO, Everysport Group AB
Phone: +46 70 736 56 25
E-mail: hannes.andersson@everysport.com

Mattias Yrgård Lerfors, CEO, IWSD in Sweden AB
Phone: +46 73 984 28 14
E-post: mattias.yrgard@dmh.se  

About Everysport Group (publ)
Everysport Group is a Swedish sports tech and media Group that owns, operates, and develops digital platforms. The portfolio comprises more than 35 brands, including the world's leading hockey platform, Elite Prospects, with 20,000 paid subscribers, more than 300,000 members and 1,5 million unique visitors per week. Everysport Group's headquarter is located in Stockholm, with a local presence in Norway and the US. The company is listed on the Spotlight Stock Market under the ticker EVERY.