eEducation Albert

The content licensed refers to Bamse and related IP rights. Through the collaboration, Albert will have the opportunity to offer children aged 2-5 the opportunity to learn together with Bamse via interactive exercises in the platform. Content is expected to be launched during the third quarter of 2022. Egmont will receive a royalty-based remuneration based on use of the platform.

- We are very happy to be able to start this collaboration with such a well-known player as Egmont. With this collaboration and the strong popularity that Bamse has in our target group, we hope to be able to contribute to strengthening the children's own drive for fun learning while we reach more parents and children. In many surveys we do among our customers, requests for so-called guest performances by well-known brands and child figures are highlighted. That is why we are extra happy to be able to offer our customers Bamse, which we also consider to be very compatible with both Albert and Jaramba as a brand, say Arta Mandegari and Salman Eskandari, founders of Albert.