Crunchfish
Crunchfish Introduces New Tagline: Rethinking Payments - Redefining the Future of Payments Across Online, Offline, and Physical Cash Ecosystems
Crunchfish’s new tagline — RETHINKING PAYMENTS — represents its mission to provide innovative and practical solutions for the evolving needs of payment systems globally. Whether it is offline payments, making online payments resilient, or solving inefficiencies tied to physical cash, Crunchfish consistently challenges traditional paradigms to deliver meaningful improvements. Rethinking Payments reflects the company’s vision as it leads the way in reimagining every aspect of payments to meet the demands of the modern economy.
Online payments – Survivability in the Face of Failure – A Packet-Based Approach: Just as the internet transformed digital communications in the 90’s into a much more robust and resilient packet-based approach introduces Crunchfish’s patent-pending Trusted Application Protocol (TAP) resilience to the application layer of, for instance, digital payments by designing payment traffic with a packet-based communication architecture inspired by the TCP/IP protocols that built the internet. TAP ensures that payment applications function reliably even during backend server failures or disrupted network conditions. TAP works across proximity protocols (QR code, Bluetooth, NFC) and remote protocols (internet or SS7 signaling), making it transport-layer agnostic, ensuring secure end-to-end communication between clients as well as between clients and servers. With private key in a trusted client in a PKI-based architecture, TAP ensures secure communications in between clients and between clients and servers using software-based isolated runtime execution environments by virtual secure elements in the clients, offering unmatched security and scalability for both offline and online environments.
Offline Payments – Reserve, Pay, and Settle with Digital IOUs: Crunchfish’s signature offline payment solution enables digital payments to function even when disconnected from backend systems or the internet. Built on a patented architecture, the Reserve, Pay, and Settle (RPS) model allows payment ecosystems to operate seamlessly offline by issuing Digital IOUs locally in trusted client devices. These IOUs are reconciled securely when connectivity is restored, ensuring trust, scalability and interoperability across domestic and international payment networks. The patented solution is payment network agnostic and even makes diverse payment networks interoperable regardless if it is real-time payment networks (e.g., UPI, Pix), card networks (e.g., Visa, Mastercard), CBDCs, mobile money, stablecoins, other cryptocurrencies, or closed-loop payment systems.
Rethinking Physical Cash – Returning Change Digitally: Crunchfish earlier today introduced a revolutionary use case targeting one of the most persistent challenges in merchant ecosystems: returning change in physical cash. By providing digital change instead of coins or small banknotes, merchants can solve this pain point while reducing operational inefficiencies and logistical overhead. Leveraging Crunchfish’s offline payment technology, merchants sign Digital IOUs for returning exact change digitally, and customers only need offline terminals to receive the change. This decreases logistical challenges significanly surrounding coins and small denominations. Reduces cash handling costs while simplifying the payment experience, it provides a natural fit for Central Bank Digital Currency (CBDC), allowing physical cash-backed change to be issued as CBDC.
Beyond Payments: Market Potential for Crunchfish’s Innovations. Beyond its innovative contributions to payments, Crunchfish’s patented and patent-pending innovations have the potential to solve critical challenges across a wide spectrum of industries and applications. This was emphasized with Crunchfish previous tagline “Trust in Clients” outlined in a whitepaper released exactly one year ago. While the company remains laser-focused on payments for now, its innovative patented and patent-pending technologies — such as the Trusted Application Protocol (TAP) and offline-wallet-driven architectures — can be deployed across broader markets, including:
- Authentication and Identity Management: Enabling secure, offline authentication for enterprise systems, digital identity programs, and device-to-device communications.
- IoT and Decentralized Systems: Enabling secure IoT data transmission or operations in decentralized systems using proximity-based interaction or offline methodologies.
- Mission-Critical Communications: Providing resilience for offline communication channels in scenarios such as disaster recovery and defense operations.
Although these applications represent future revenue opportunities, Crunchfish is focused on payments today, given the enormous market opportunity that payments represent as one of the most evolving and innovation-driven sectors globally.
For more information, please contact:
Joachim Samuelsson, CEO of Crunchfish AB
+46 708 46 47 88
joachim.samuelsson@crunchfish.com
This information was provided by the above for publication on 05th June 2025 at 08:30 CET.
Västra Hamnen Corporate Finance AB is the Certified Adviser. Email: ca@vhcorp.se. Telephone +46 40 200 250.
About Crunchfish – crunchfish.com
Crunchfish is a deep fintech company pioneering a Digital Cash solution that enhance resilience, flexibility, and scalability in payment ecosystems. The patented offline payment architecture supports both payment network providers and payment service providers in modern commercial payment systems and evolving CBDC initiatives. Headquartered in Malmö, Sweden, Crunchfish drives innovation to shape the future of payments.
Datum | 2025-06-05, kl 08:30 |
Källa | Cision |
250605 - Crunchfish Introduces New Tagline Rethinking Payments Redefining the Future of Payments Across Online Offline and Physical Cash Ecosystems | |
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