Björn Borg

JULY 1 – SEPTEMBER 30, 2025

• Group net sales amounted to SEK 299.8 million (285.1), an increase of 5.2 percent. Currency-neutral, net sales increased by 7.2 percent.
• Net sales for own e-commerce increased by 4.6 percent to SEK 51.7 million (49.4), and sales for own e-commerce and e-tailers amounted to SEK 122.0 million (120.0), an increase of 1.6 percent.
• The gross profit margin was 52.5 percent (52.1).
• Operating profit amounted to SEK 45.1 million (42.0), an increase of 7.3 percent.
• Profit after tax amounted to SEK 36.9 million (35.0), an increase of 5.5 percent.
• Earnings per share before and after dilution amounted to SEK 1.47 (1.39).

JANUARY 1 – SEPTEMBER 30, 2025

• Group net sales amounted to SEK 805.7 million (755.1), an increase of 6.7 percent. Currency-neutral, net sales increased by 8.7 percent.
• Net sales for own e-commerce increased by 18.1 percent to SEK 154.6 million (130.8). Sales for own e-commerce and e-tailers amounted to SEK 333.3 million (315.4), an increase of 5.7 percent.
• The gross profit margin was 51.1 percent (52.4).
• Operating profit amounted to SEK 89.9 million (85.0), an increase of 5.7 percent.
• Profit after tax amounted to SEK 76.7 million (62.7), an increase of 22.4 percent.
• Earnings per share before and after dilution amounted to SEK 3.05 (2.49).

QUOTE FROM THE CEO
“Our sports apparel collection continued to drive growth, increasing by 24 percent in the quarter, which was undoubtedly the greatest success of the quarter.” commented CEO Henrik Bunge.