Björn Borg

JANUARY 1 – MARCH 31, 2026

• Group net sales amounted to SEK 300.6 million (280.0), an increase of 7.3. Currency-neutral, net sales increased by 7.2 percent.
• Net sales for own e-commerce increased by 2.4 percent to SEK 52.5 million (51.3), and sales for own e-commerce and e-tailers amounted to SEK 127.5 million (113.9), an increase of 11.9 percent.
• The gross profit margin was 54.0 percent (49.9).
• Operating profit amounted to SEK 46.9 million (34.2), an increase of 37.0 percent.
• Profit after tax amounted to SEK 36.9 million (35.9), an increase of 2.7 percent.
• Earnings per share before and after dilution amounted to SEK 1.47 (1.43).

QUOTE FROM THE CEO, HENRIK BUNGE
“Growth in sports apparel continues, and with this quarter the category has now delivered 15 consecutive quarters of double-digit growth.”