Björn Borg

JANUARY 1 – MARCH 31, 2025

• Group’s net sales amounted to SEK 280.0 million (256.8), an increase of 9.0 percent. Currency-neutral, Group net sales increased by 9.1 percent.
• Net sales for own e-commerce increased by 26.5 percent to SEK 51.3 million (40.6), while sales for own e-commerce and e-tailers amounted to SEK 114.1 million (107.2), an increase of 6.4 percent.
• The gross profit margin was 49.9 percent (53.3). Currency-neutral, the gross profit margin was 50.9 percent, a decrease of 2.4 percentage points.
• Operating profit amounted to SEK 34.2 million (33.5), an increase of 2.1 percent. Currency neutral, operating profit amounted to SEK 37.0 million, an increase of 10.5 percent.
• Profit after tax amounted to SEK 35.9 million (21.2), an increase of 69.4 percent.
• Earnings per share before and after dilution amounted to SEK 1.43 (0.84).

QUOTE FROM THE CEO, HENRIK BUNGE

“Our growth during the quarter was driven primarily by our strategic focus areas: namely, Footwear, up by 208 percent and Sports Apparel, up by13 percent.”