Björn Borg

JANUARY 1 – MARCH 31, 2024

• Group’s net sales amounted to SEK 256.8 million (246.9), an increase of 4.0 percent. Currency neutral, net sales increased by 3.7 percent.
• Net sales for own e-commerce increased by 21 percent to SEK 40.6 million (33.4), sales for own e-commerce and e-tailers amounted to SEK 107.1 million (92.9), an increase of 15 percent.
• The gross profit margin amounted to 53.3 percent (52.2). Currency-neutral, the gross profit margin amounted to 53.1 percent, an increase of 0.9 percentage points.
• Operating profit amounted to SEK 33.5 million (31.4), an increase of 7 percent. Currency neutral, the operating profit amounted to SEK 32.7 million, an increase of SEK 4 percent.
• Profit after tax amounted to SEK 21.2 million (24.8), a decrease of 14 percent.
• Earnings per share before and after dilution amounted to SEK 0.84 (0.99).

QUOTE FROM THE CEO, HENRIK BUNGE
“What I’m most pleased with is our continued strong growth in sportswear, which amounted to 24 percent”