Björn Borg

APRIL 1 – JUNE 30, 2026

• Group net sales amounted to SEK 198.4 million (225.9), a decrease of 12.2 percent. Currency-neutral, net sales decreased by 13.1 percent.
• Net sales for own e-commerce increased by 16.5 percent to SEK 60.1 million (51.6), and sales for own e-commerce and e-tailers amounted to SEK 89.8 million (97.4), a decrease of 7.8 percent.
• The gross profit margin was 56.2 percent (50.6).
• Operating profit amounted to SEK 11.8 million (10.6), an increase of 11.0 percent.
• Profit after tax amounted to SEK 8.6 million (4.0), an increase of 118.3 percent.
• Earnings per share before and after dilution amounted to SEK 0.34 (0.16).

JANUARY 1 – JUNE 30, 2026

• Group net sales amounted to SEK 499.0 million (505.9), a decrease of 1.4 percent. Currency-neutral, net sales increased by 0.2 percent.
• Net sales for own e-commerce increased by 9.5 percent to SEK 112.6 million (102.9). Sales for own e-commerce and e-tailers amounted to SEK 217.3 million (211.3), an increase of 2.8 percent.
• The gross profit margin was 54.8 percent (50.2).
• Operating profit amounted to SEK 58.6 million (44.8), an increase of 30.9 percent.
• Profit after tax amounted to SEK 45.5 million (39.9), an increase of 14.1 percent.
• Earnings per share before and after dilution amounted to SEK 1.81 (1.59).

QUOTE FROM THE CEO
“This is the highest operating profit we have ever delivered after a first half of the year, while sales are basically unchanged compared to the previous year. For me, it is a clear acknowledgement that we are building a stronger and more profitable Björn Borg.” commented CEO Henrik Bunge.