Björn Borg

APRIL 1 – JUNE 30, 2024

• Group net sales amounted to SEK 213.2 million (165.6), an increase of 28.7 percent. Currency neutral, net sales increased by 28.3 percent.
• Net sales for own e-commerce increased by 8.9 percent to SEK 40.8 million (37.5), while net sales for own e-commerce and e-tailers amounted to SEK 87.9 million (76.8), an increase of 14.5 percent.
• The gross profit margin amounted to 51.8 percent (55.6). Currency-neutral, the gross profit margin amounted to 52.3 percent, a decrease of 3.3 percentage points.
• Operating profit amounted to SEK 9.5 million (8.1), an increase of 17.5 percent. Currency-neutral, the operating profit amounted to SEK 10.3 million, an increase of 27.5 percent.
• Profit after tax amounted to SEK 6.5 million (4.2), an increase of 55.7 percent.
• Earnings per share before and after dilution amounted to SEK 0.26 (0.17).

JANUARY 1 – JUNE 30, 2024

• Group’s net sales amounted to SEK 470.0 million (412.5), an increase of 13.9 percent. Currency neutral, net sales increased by 13.6 percent.
• Net sales for own e-commerce increased by 14.8 percent to SEK 81.4 million (70.9), while net sales for own e-commerce and e-tailers amounted to SEK 195.1 million (169.8), an increase of 14.9 percent.
• The gross profit margin amounted to 52.6 percent (53.6). Currency-neutral, the gross profit margin amounted to 52.7 percent, a decrease of 0.9 percentage points.
• Operating profit amounted to SEK 43.0 million (39.5), an increase of 8.9 percent. Currency-neutral, operating profit amounted to SEK 43.0 million, an increase of 9.0 percent.
• Profit after tax amounted to SEK 27.7 million (29.0), a decrease of 4.3 percent.
• Earnings per share before and after dilution amounted to SEK 1.10 (1.15).

QUOTE FROM THE CEO

“As the quarter’s absolute victory, we can state that the footwear product group grew by a whopping 199 percent”, commented CEO Henrik Bunge.