Vertiseit

This summer, Grassfish conducted an extensive recruitment process for the company’s CEO position. The selection process included several stages and involved more than 200 candidates. Anders Henricson will officially take over as CEO on November 4, 2024.

Henricson brings extensive experience in successfully integrating physical and digital customer interactions from brands such as IKEA, Vagabond, and NilsonGroup.

“I am pleased to announce that we have recruited Anders Henricson as the new CEO of Grassfish. Anders has solid experience in leading large teams with diverse skill sets and understands retailers' needs regarding the physical customer experience. From his previous roles, including Store Manager at IKEA and Manager IT Operations at NilsonGroup, Anders will contribute a unique combination of skills and experience. I am confident that Anders will further accelerate Grassfish's development,” commented Johan Lind, CEO of Vertiseit.

“I am proud and excited to be entrusted with leading Grassfish on its continued international growth journey. Retail is undergoing a significant digital transformation to meet customers' new expectations for the customer experience. This is incredibly inspiring, and I look forward to leading and developing the company alongside our customers, partners, and employees,” said Anders Henricson, incoming CEO of Grassfish.