Synsam

As the leading optical retailer in the Nordics, Synsam sees a clear trend: customers want more than just vision correction – they seek products that fit their lifestyle. Smart glasses meet this need like no product has before, transforming regular eyewear or sunglasses into a connected lifestyle tool that simplifies everyday life. Globally, Synsam is witnessing increasing demand for products that combine style, function, and digital innovation.

“Synsam and Ray-Ban Meta are a perfect match. Our customers want to buy their glasses from an optician they trust. Meta delivers the smart technology, and we bring our expertise in optics, functionality, and style. With their iconic design and advanced features, we are confident more people will choose AI-powered eyewear – fitted with their own prescription lenses – for optimal vision and comfort,” says Håkan Lundstedt, CEO and President of Synsam Group.

What can you do with Smart Glasses?
Ray-Ban Meta smart glasses are equipped with:

• A built-in 12 MP camera and five microphones for hands-free photos, video recording, and livestreaming.
• Meta AI voice assistant that can translate text in real time, identify objects, offer recommendations, and answer questions – all through voice commands (available in English, French, Italian, and Spanish).
• Open-ear audio technology for listening to music, taking calls, and sending messages without blocking out the surrounding environment.
• Live translation between English, French, Italian, and Spanish – perfect for travel and international meetings.
• Spotify Tap™ and integration with WhatsApp, Messenger, and Instagram for effortless communication and entertainment.

A new generation of eyewear – for a new generation of users
The glasses are available in several classic Ray-Ban styles, including Wayfarer and Skyler, and can be customized with prescription lenses – including Transitions® lenses that adapt to changing light conditions. Ray-Ban Meta is now available at selected Synsam stores in Sweden, Norway, Finland, and Denmark. Customers can book a personal consultation and experience the product in-store.

This launch is yet another step in Synsam’s vision for the future of optics – where technology, eye health, and style come together to create a better everyday life for the customer.