Synsam

Located on the ground floor of NK, the 47-meter-long store invites visitors into a fully immersive architectural experience. NK Eyewear & Optics houses more than 1,400 optical frames from the world’s most exclusive brands in eyewear, sunglasses, and sports eyewear. The curated selection includes around 35 luxury labels from leading fashion houses such as Tom Ford, Celine, Loewe, Dior, Masunaga, and Oliver Peoples. This premium destination caters to the style-conscious customer seeking to elevate their eyewear wardrobe.

“With NK Eyewear & Optics, we are creating a premium destination for eyewear fashion and eye health at a world-class level. The store is truly one of a kind – from its sophisticated interior design to our unique offering that combines both style and advanced eye care. It’s a place that must be experienced,” says Håkan Lundstedt, CEO and President of Synsam Group, the company behind the initiative.

World-Class Eye Health – powered by the latest technology
The store features state-of-the-art vision examination rooms and is staffed by licensed optometrists using the latest technologies in optics and eye screening, including OCT retinal imaging. Specialized services for dry eyes are also available.

Personal Style Experts – from fashion house to individual expression
NK Eyewear & Optics also offers trained style experts who guide each customer through the entire experience – from the optometrist’s recommendations to selecting optical and sun frames based on individual style, function, and needs.

“Our style experts provide a complete experience, where each customer’s unique preferences and personality meet fashion at every step. The selection of premium sunglasses from the world’s most iconic fashion houses will no doubt appeal to the style-savvy consumer,” says Håkan Lundstedt.