Smart Eye

Smart Eye, the leading developer of DMS software for the automotive industry, has been selected to deliver its Automotive Interior Sensing AI technology to a new car model by an existing customer, a premium European car manufacturer. While the customer has previously sourced Smart Eye’s DMS software, this is the first of its car models to also include the company’s CMS technology.

By combining DMS with CMS, Smart Eye’s Automotive Interior Sensing AI unlocks insight into the state of the driver, the cabin, and everyone in it. This enables car manufacturers to offer a range of features and services that enhance safety and convenience in the vehicle. Key safety features enabled by this technology include detection of seat belt use, child seats, and occupant body positions. In turn, this information can be vital for informing adaptive restraint systems to ensure safe deployment of safety measures, such as airbags.
 
The new car model, including Smart Eye’s technology, will go into production in 2025. The estimated revenue for the order is SEK 100 million, based on product life cycle volume projections. The estimated value of possible additional design wins on the same platform amounts to SEK 500 million over the product lifecycle.

“It’s clear to see that the market for interior sensing is now growing at a very fast pace,” said Martin Krantz, CEO and Founder of Smart Eye. ”This is the fifth design win we’ve received for our Automotive Interior Sensing AI in the last two weeks, and we expect more to follow as the industry continues to embrace the safety and comfort features enabled by this technology. Thanks to the merger with Affectiva in 2021, Smart Eye is well-positioned to lead this new market. ” 
 
Smart Eye has now received a total of up to 320 design wins from 21 OEMs. The combined estimated lifetime value from current design wins is now larger than SEK 7.350 billion. The estimated value over the product lifecycle from possible additional design wins with all 21 car manufacturers is SEK 3.850 billion.