Safello

With this partnership with DDA, Safello is expanding beyond its core crypto-asset services into financial products, creating a new business area and a recurring revenue stream. By bridging traditional finance with digital assets, Safello strengthens its market position as a trusted and innovative crypto platform. The agreement is a framework cooperation agreement under which DDA will issue, list, and engage third parties to distribute ETPs with crypto exposure under Safello’s brand. The ETPs will be marketed by Safello. Safello aims to, as a next step after having obtained authorization under the Markets in Crypto Assets Regulation, also act as custodian of the underlying crypto-assets. The agreement is conditional upon DDA obtaining approval as an issuer on Nasdaq Stockholm. Safello will receive a revenue share based on assets under management, but the financial impact for Safello cannot be assessed at this stage.

The agreement establishes a 36-month exclusivity period during which DDA will not list any other ETPs issued by DDA in Sweden, Norway, Denmark, or Finland. The initial ETP to be issued under the agreement will be 100% backed by Bitcoin, ensuring full transparency and security for investors. It will be listed on Nasdaq Stockholm and accessible via all brokers connected to Nasdaq Stockholm. 

“I’m excited to share the launch of a new business area for Safello, creating opportunities for Safello to expand into the financial products market and unlocking a new user base while securing a recurring revenue stream. This collaboration combines Safello’s decade of crypto expertise with DDA’s proven track record in equity-traded products, enabling us to expand our ecosystem to meet the needs of a larger target market for both retail and institutional investors.”
— Emelie Moritz, CEO of Safello

“We are excited to partner with Safello to launch crypto ETPs in Sweden. As the demand for regulated crypto investment products grows, this collaboration offers investors a secure and transparent way to gain Bitcoin exposure. Safello’s expertise in crypto-assets and strong position in the Nordics, combined with our experience in digital asset investment solutions, creates a strong foundation for success.”
— Dominik Poiger, Head of Product Management at Deutsche Digital Assets

This initiative is a natural next step in Safello’s vision to become the next-generation crypto bank, increasing accessibility and exposure to digital assets for a broader audience and further developing the Safello ecosystem. 

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This information is such that Safello Group AB is required to disclose in accordance with the EU Market Abuse Regulation. The information was provided by the contact person below, for publication at 11:42 CET on 7 March 2025.

For more information, please contact
Emelie Moritz, CEO, ir@safello.com

Certified Adviser
Amudova AB is Safello’s certified adviser.

About Safello
Safello is the leading cryptocurrency exchange in the Nordics, with over 400,000 users. The company empowers financial independence by making crypto accessible to everyone. Safello offers a secure way to buy, sell, and store crypto through seamless transactions at industry-leading speeds. Operating in Sweden, Safello has been registered as a financial institution with Finansinspektionen (Swedish Financial Supervisory Authority) since 2013 and has been listed on Nasdaq First North Growth Market since 2021. For more information, visit www.safello.com

About Deutsche Digital Assets
Established in 2017, Deutsche Digital Assets GmbH (DDA) is a German digital asset manager that serves as a trusted gateway for investors seeking exposure to crypto assets. DDA, through various subsidiaries worldwide, offers a menu of crypto investment products and solutions, ranging from passive to actively managed strategies, as well as financial product white-labeling services for asset managers. By leveraging traditional financial products, DDA provides investors with familiar access to a range of crypto asset ETPs and quantitative strategies, making crypto and digital asset investments as easy as buying a stock. For more information, please visit https://deutschedigitalassets.com/.