Safello

Stockholm 15 October 2024 | Safello, the leading cryptocurrency exchange in the Nordics, appoints Arjun Shah as its new Chief Marketing Officer (CMO).

Arjun brings a wealth of experience from the fintech, crypto, and gaming industries. As Chief Marketing Officer at Zimpler, a Swedish open-banking payments company, he was instrumental in driving significant brand growth. Arjun also played a key role in shaping global marketing strategies at Electronic Arts (EA), fuelling the success of some of the world’s biggest gaming franchises. Most recently, he led Brand & Marketing at ZEBEDEE, a Bitcoin-based payments platform at the intersection of gaming and crypto.

Arjun's extensive experience in driving brand growth and developing marketing strategies within high-growth technology companies will be instrumental as Safello continues to strengthen its position as a market leading crypto exchange within the Nordics and beyond.

“I’m thrilled to join Safello at such a pivotal moment. The company is well positioned to lead crypto adoption across Europe, and I look forward to driving growth while building on its strong regulatory foundation. Together, we’ll create a marketing ecosystem that boosts awareness, fosters trust, and continues accelerating the mainstream adoption of crypto,” says Arjun Shah.

“I am excited to welcome Arjun to Safello’s management team. His stellar track record of building strong brands, driving growth and deep understanding of both fintech and the crypto industry will play a crucial role in Safello’s growth journey. Arjun’s combination from the regulated payments services and the crypto industry is unique, which is why I’m convinced he will be a valuable addition to the team,” says Emelie Moritz, CEO of Safello.

###

For more information, please contact
Christian Ploog, press@safello.com

Certified Adviser
Amudova AB is Safello’s certified adviser.

Safello is the leading cryptocurrency exchange in the Nordics, with over 376,000 users. The company is empowering financial independence by making crypto accessible to everyone. Safello offers a secure way to buy, sell and store crypto in seamless transactions at industry-leading speeds. Operating in Sweden, Safello has been registered as a financial institution with Finansinspektionen (Swedish Financial Supervisory Authority) since 2013 and is listed at Nasdaq First North Growth Market since 2021. For more information visit www.safello.com.