Qliro

Mikael Kjellman has long and valuable experience as a former CEO and co-founder of the successful online company Skincity. The e-commerce company was founded in 2011 and can be compared to an online skincare clinic with a carefully selected range of professional skincare and skincare cosmetics. The company showed strong growth over the years and established a loyal customer base. Mikael Kjellman ran and developed the e-commerce company together with his co-founder for about 10 years, until it was acquired by Axel Johnson.

“This is the first external assignment I have chosen to take since the sale of Skincity. Qliro has a strong product offering with the customer experience in focus. With my experience from fast-growing e-commerce companies, with a strong brand and a loyal customer base, I look forward to contributing to Qliro's business and the vision to become the retailers' best friend,” says Mikael Kjellman.