Qliro

''Competition in e-commerce is becoming increasingly fierce and optimizing the customer experience and increasing the average order value is a business-critical issue today. By combining Qliro's leading checkout solution with unique upsell features and Sift Lab's innovative conversion tools, significant added value is created for our merchants, which is in line with Qliro's vision to offer safe and simple payment solutions that drive profitable growth for merchants'', says Christoffer Rutgersson, CEO, Qliro.

"We are happy to work closely with Qliro as we complement each other well and strive for the same goal - to create a better customer experience and contribute to profitable growth for our customers. By implementing Sift Lab's solution in Qliro's customer optimised checkout, we can through data and AI, among other things, contribute with better adapted product recommendations that lead to an increased average order value and thus increased sales", says Linda Hellström, CEO, Sift Lab.

The partnership between Qliro and Sift Lab follows successful customer tests where data-driven product recommendations resulted in a significantly increased conversion rate. The initiative is part of Qliro's product strategy that aims to increase e-commerce sales by optimized checkout conversion, upsell and customer loyalty through innovative digital payment solutions.

"Our partnership with Qliro and Sift Lab has shown clear commercial synergies. Through business development and optimization of the checkout process, we have in a short time increased additional sales through up-sell by as much as 100%, driven by AI personalization and Qliro's checkout solution with built-in upsell technology. The technology has not only improved our gross margin, but also compensated for costs. Since the last customer interaction happens at the checkout, offering a seamless and tailored customer experience is crucial to maximize order value", says Jonas Häggqvist, CEO, Parfym.se.

About Sift Lab
Sift Lab helps e-commerce and retailers become truly customer centric and data-driven using AI. The platform scales analysis, segmentation and personalization by combining data and AI. Getting started is easy and cost-effective - Sift Lab helps its customers grow their business with a focus on profitability. Sift Lab is trusted by e-commerce and retail players such as NetonNet, Nordic Nest, Rusta, Caia Cosmetics, Parfym.se and Stronger.