Pricer

The shareholders and representatives comprising the Nomination Committee are:

- Giulia Nobili, nominated by Sterling Strategic Value Fund SA, Luxemburg.

- Göran Sundholm, own holding.

- Marc St John Webb, nominated by Quaero Capital S.A, Switzerland.

Giulia Nobili has been appointed Chairman of the Nomination Committee.

The Nomination Committee shall complete the tasks that pertains to it under the Swedish Code of Corporate Governance, which means that it will present the following proposals to the annual general meeting 2025: (a) proposal for board of directors, (b) proposal for auditor, (c) proposal for chairman of the board, (d) proposal for director’s fees to each of the directors and the chair and remuneration for committee work, (e) proposal for remuneration to the auditor, (f) proposal for chairman of the annual general meeting, (g) principles for appointment of the nomination committee and (h) to the extent deemed necessary, proposal regarding amendments of the current instruction for the Nomination Committee.

The Annual General Meeting will be held on 13 May 2025 in Stockholm.

Shareholders who wish to contact Pricer’s Nomination Committee to submit proposals can contact the Committee in due time ahead of the Annual General Meeting by e-mail at ir@pricer.com or by letter to: Pricer AB, Attention: Valberedningen, Box 6302, S-102 35 Stockholm, Sweden.

For further information, please contact:

Magnus Larsson, President and CEO, +46 704 316851

info@pricer.com

Every care has been taken in the translation of this document. In the event of discrepancies, the Swedish original will supersede the English translation.

About Pricer

Pricer is a leading global technology company serving the rapidly growing smart retail market with in-store digital solutions that enhance both store performance and the shopping experience. Through electronic shelf labels, advanced technology, such as optical wireless communication and AI, and continuous innovation, Pricer offers the foundation for in-store communication and efficiency. The industry-leading Pricer platform delivers benefits from 30 years of deployment experience and is fast, robust, interconnectable and scalable. Pricer was founded in Sweden in 1991 and is listed on Nasdaq Stockholm. For further information, please visit  www.pricer.com