PolarCool
PolarCool expands in American Football with Hamburg Sea Devils
PolarCool AB (publ.) has signed an agreement with the Hamburg Sea Devils for the use of the PolarCap®, marking its second partnership in the European League of Football (ELF). This follows the previously signed agreement with Raiders Tirol, further solidifying PolarCool's presence in American Football-a key target market with significant financial potential.
The ELF is a professional league featuring 17 club teams from eight countries in Europe. With both Hamburg Sea Devils and Raiders Tirol now utilizing the PolarCap®, PolarCool is taking important initial strides in providing concussion management solutions to the sport.
PolarCool CEO Erik Andersson comments;
-We are excited to welcome the Hamburg Sea Devils as our latest partner in American Football. With the high concussion rates, American football represents a very interesting market for us as we continue our commitment to improving players' safety.
The American Football market holds significant potential for PolarCool, with the NFL alone generating over $15 billion annually and millions of players at various levels. While individual agreements have limited financial impact, these partnerships have strategic value as they are important in PolarCool's long-term expansion.
Datum | 2025-02-19, kl 10:01 |
Källa | Cision |
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