Denmark's leading outdoor retailer Friluftsland, new reseller of OrganoTex waterproofing

“We are very much looking forward to initiating the collaboration with Friluftsland and thereby reaching a large target group of consumers in the Danish market, but also strengthening our position as a supplier to Fenix Outdoor”, says Susanne Karlsson, Sales Manager for OrganoTex® at OrganoClick.

About Friluftsland:

Friluftsland opened its first store in Copenhagen in 1980 and operates today 12 stores and 2 Fjällräven Brand stores and has been part of Fenix Outdoor since 2017. Fenix Outdoor is listed on the Stockholm Stock Exchange and owns other well-known outdoor chains such as Globetrotter in Germany, Naturkompaniet in Sweden, as well as outdoor brands such as Fjällräven, Hanwag and Primus.

About OrganoTex:

OrganoTex® is a Swedish innovation based on a patented green technology inspired by the water-repellent properties of the lotus plant. The brand includes textile and shoe waterproofing, detergent products for functional garments and a industrial DWR. All products are PFAS-free and readily biodegradable – so nothing is left in nature. OrganoTex is owned, developed, and manufactured by the Swedish greentech company OrganoClick. For its green innovations, OrganoClick has won a number of awards. www.organotex.com, www.organoclick.com .

Contact:
Susa
nne Karlsson, Sales Manager OrganoTex at OrganoClick, susanne.karlsson@organoclick.com, +46(0)721945272

https://organotex.com/media-room/

Datum 2024-01-26, kl 08:30
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