Nelly

Nelly is transforming the company, clearly targeting profitability. This includes more efficient logistics and processes. This work is now intensified, and the priority is clearly a return to profitability rather than growth, inter alia through a cost review and a hiring freeze.

Nelly’s revenue decreases primarily because of fewer visits to our websites. E-commerce has developed weakly during the spring, which increases competition to drive traffic and attract customers online. At the same time, we see an increase in organic traffic. Despite a higher gross margin and lower warehousing costs, the operating profit decreases, mainly as a result of the lower revenues. We now increase the pace in our transformation towards profitability, says Kristina Lukes, CEO of Nelly.