MAG Interactive

Stockholm, Sweden - September 9, 2024 - MAG Interactive today announces joining forces with the Playing for the Planet Alliance, facilitated by the United Nations Environment Programme (UNEP), for the fifth time. 

In 2024's campaign MAG chose to focus on highlighting the topic of waste management and how to improve it. 

Humanity generates an estimated 2.24 billion tons of municipal waste annually, of which only 55% is managed in controlled facilities. By 2050, this could rise to 3.88 billion tons per year. Around 931 million tons of food are wasted each year, and up to 37 million tons of plastic waste is expected to enter the ocean annually by 2040, according to the UNEP and the World Bank. 

Several of MAG's games today launch fun activities to raise awareness of the importance of reducing waste and recycling where waste is unavoidable: MAG’s hit trivia game QuizDuel will engage its players in Germany, Switzerland and Austria with a special quiz on the topic of waste and recycling. The word-puzzle games Wordzee and WordBrain also released special events highlighting waste and recycling.

“We are pleased to pledge our continued support for Playing for the Planet and the Green Game Jam for the fifth year in a row. Our games are an excellent fit to create educational, engaging content to inspire our players to learn more about important topics to preserve our environment,” says Daniel Hasselberg, CEO of MAG Interactive.

The Playing for the Planet Alliance is an initiative facilitated by the United Nations Environment Programme that brings together game companies around the world with the common goal of using gaming to raise awareness and inspire action for climate and environment. MAG has developed the special waste events during 2024's Green Game Jam, an initiative by Playing for the Planet where live games and existing audiences build ‘green activations’ that engage their players on the global environmental agenda.

The special quiz in QuizDuel and events in Wordzee and WordBrain launch today and run as late as September 23, 2024. 

About Green Game Jam
The Green Game Jam is an annual challenge for studios with live games and existing audiences to build ‘green activations’ that engage their players on particular environmental topics. Green activations are new features implemented either in the game or through the ‘metagame’ space, such as social channels or in-person events. They can include new modes, maps, themed events, storylines and other creative ways to make players aware of environmental topics. 

The goal of the Green Game Jam is to harness the reach and cultural power of video games to engage people all over the world on these issues. Focusing our efforts each year on a dedicated environmental theme, we show our ever-growing participant list that the mission of education, awareness and mobilization for the environment can go hand in hand with making great games.

About Playing for the Planet
The Playing for the Planet Alliance is a membership-based initiative that supports the video games industry to reduce its environmental impact. Founded in 2019 at the UN Climate Action Summit in New York, the initiative is facilitated with the support of the United Nations Environment Programme (UNEP).

There are currently 50 members of the Alliance. In joining, these companies make specific and measurable commitments that range from committing to net-zero carbon emissions in line with the Paris Agreement, to integrating green messaging into their games.

The initiative is designed to help those active in the games industry to start their sustainability journey and to level up those already on it. The Alliance produces year-on-year reports on progress while providing resources, research, and guidance to help them meet their goals. In doing so, Playing for the Planet aims to lead by example to the wider games and screen industries.