Loyal Solutions

LoyalTfacts^® will enable Cathay members to earn or redeem Asia Miles across a wide range of partners simply by paying with a linked Visa or Mastercard.

Peter Kisbye, Founder and CEO of Loyal Solutions:” Everyone at Loyal Solutions are very proud that Cathay Pacific after a rigorous process have selected our market leading loyalty technology platform, LoyalTfacts^®, to power Cathay Pacific’s latest initiatives. Cathay Pacific is a 5-star airline, a market leader, and a leading innovator, for us to be selected to be the technology partner in this exiting program is indeed both humbling and very motivating. We see this as a testament to the great user experience our SaaS technology enables.

While Loyal Solutions is represented in Asia through several of our other global clients, Cathay Pacific is our first Client residing in Asia, and this of cause makes this an especially proud moment for us all at Loyal Solutions.

We now proudly add Cathay Pacific to our client list, that includes some of the worlds most renowned and recognized brands, including SAS EuroBonus, Accor ALL, Emirates Skywards, Air Canada, Best Buy, Etihad Guest, Qatar Airways, Marriott Bonvoy, Visa, and Aldar.

I would like to thank the great team at Loyal Solutions for all your efforts and commitment -  you are indeed a unique team

As our business model is mainly based on variable components, it is not possible to estimate the precise contract value at present. However, the guaranteed components in the agreement amount to just over 7 MDKK over the first 24 months and an annual minimum recurring revenue of approximately. 2,2 MDKK thereafter.   

About Cathay Pacific:
Cathay Pacific was founded in Hong Kong in 1946. The Group has been deeply committed to its home base for more than seven decades and remains so, extending to the rest of Greater Bay Area, and making substantial investments to develop Hong Kong as one of the world’s leading international aviation centres. There are 42 new passenger aircraft (as of 30th June 2023) scheduled to join the fleet in the coming years.

Cathay Pacific itself had 183 passenger and cargo aircraft as at 30th June 2023. The Group’s other investments include its catering, laundry, ground-handling and cargo terminal companies, and its corporate headquarters at Hong Kong International Airport.

Shares of Cathay Pacific are listed on The Stock Exchange of Hong Kong.


This press release constitutes inside information that Loyal Solutions A/S is obliged to make public pursuant to the EU Market Abuse Regulation 596/2014. The information was sent for publication, through the agency of the contact persons set out below, at the time stated by the Company’s news distributor, Cision, at the publication of this press release.