Loyal Solutions

The department store has brought on new partners and unveiled new perks in a bid to expand the use of their program outside the department store group. The MYER one loyalty program currently has 4.7 million unique active members and continued to deliver record growth in new member acquisition in 2025, with more than 825,000 people joining the program. More than 50 per cent of new members are under the age of 35.

From November, members will be able to earn one point per dollar or more spent at a range of partners including Dan Murphy's, Door Dash, Pet Barn, MyCar and Lvly by linking their Visa or Mastercard to their MYER one account via the MYER one app, or online at myer.com.au, via Loyal Solutions proprietary card-linking technology.

These launch partners will form part of a greater push by the department store group to expand the use of the program on everyday spend and via new partnerships. The launch comes after the successful roll-out of MYER one across the Just Group in August which closed it’s Just Shop Rewards program and adopted MYER one as its program of record across the Dotti, Jaquie E, Jay Jayz, Just Jeans and Portman’s brands. Myer also expanded its strategic partnership with Virgin Australia’s Velocity loyalty program, enabling members of the program to redeem their Velocity points in-store and online at Myer, while also earning MYER one points.

As part of the broader program relaunch, the department store will also allow customers to redeem rewards quicker, with members able to use $10 rewards 24 hours after earning credits rather at the end of each quarter. Silver, gold and platinum members will also be offered complimentary beauty boxes with gifts from Australian and international brands, be able to access exclusive beauty treatments and enjoy bonus points days of their choosing.

“Our new partner program allows us to provide more value back to our members, providing new ways for members to engage in our ecosystem while making their everyday purchases. We know the program resonates strongly with our loyal customers, who make up more than 80% of sales and we expect these changes will continue to grow members and engagement" Said Rob Pope, General Manager of Customer at The Myer Group

“We are extremely proud to have been selected by Australia’s leading retail loyalty program, to power the new card-linked feature. We see it as a testament to our state-of-the-art platform, LoyalTFacts, and the market leading user experiences it enables.  Myer is our second client in Australia, the first being Virgin Velocity, and we look forward to further expand our footprint in one of the most advanced loyalty markets globally. Said Peter Kisbye, Founder and CEO of Loyal Solutions

About MYER

The Myer Group operates a network of over 750 department and specialty stores across Australia and New Zealand, powered by over 17,000 dedicated team members. At the heart of our business are over 50 Myer department stores positioned throughout Australia, complemented by our online store: myer.com.au . Our comprehensive merchandise offering spans essential retail categories: Women's and Men's Fashion, Children's Clothing, Beauty and Cosmetics, Homewares, Electronics and Toys.

Iconic Fashion Brands

The Myer Group encompasses several of Australia's most recognised apparel brands:

●Just Jeans ● Jay Jays ● Portmans ● Dotti ● Jacqui E ● sass & bide ● Marcs ● David Lawrence

Global Presence

While our retail operations are focused in Australia and New Zealand, we maintain a strategic sourcing office in Hong Kong to ensure quality and competitive pricing.

MYER one Loyalty Program

Our award-winning MYER one loyalty program boasts over seven million digitally engaged members. The program rewards customer loyalty with a straightforward value proposition: members earn points on every Myer purchase, which automatically convert to Reward Cards quarterly. For every 1,000 points earned, members receive a $10 Reward Card.

About Loyal Solutions 

Loyal Solutions was set up with the sole purpose of disrupting the loyalty industry with new technology, new transparent concepts and a 100% focus on the end customer.
Loyal Solutions has become a leading global provider of loyalty concepts, solutions, and SaaS technology for selected industries and clients. Our proprietary technology and global private SaaS cloud solutions are state of the art and market leading. We also offer clients full outsourcing options, making implementation of a full program seamless and easy.
We have our HQ in Copenhagen an IT hub in Johannesburg, South Africa and are represented in Stockholm, Dubai, and San Francisco.

For further information about the Company, please contact
Peter Kisbye, CEO
Phone: +45 21 28 69 60
E-mail: pki@loyalsolutions.eu
Website: www.loyalsolutions.eu