Loyal Solutions

Dubai, UAE, 10 February 2026:

Emirates Skywards has announced more ways to spend Miles with Skywards Everyday, offering members the option to convert their Skywards Miles directly into cashback, for purchases across the Skywards Everyday partner network in the UAE.

Skywards members using the Skywards Everyday app can earn and convert Miles at more than 500 partner brands across a wide range of categories, including dining, shopping, beauty and wellness, groceries and services with a host of well-known brands from Costa Coffee, Salt, Al Jaber Optical, Swarovski, NARS, Cole Haan, Tory Burch, Borders, Barry’s, BinSina Pharmacy, Lacoste and many more.

Dr. Nejib Ben Khedher, Divisional Senior Vice President Emirates Skywards, said: 

“We’re pleased to announce even more flexibility for our members across the UAE, as the Skywards Everyday app now gives them the option to convert Miles into cashback. Our members can earn and spend on-the-go across 500 of the UAE’s favourite brands and then get rewarded with Miles or cashback on their card. It’s another added value on everyday activities that our members appreciate.”

Peter Kisbye, CEO of Loyal Solutions adds: 

“We’re proud to partner with Skywards Everyday and in particular proud of this new member- centric initiative, enabling members to redeem Skywards Miles anywhere and anytime.
We see it as yet another testament to the flexibility of our LoyalTfacts® payment/card-linked platform and the great user experiences our technology can assist in enabling"

A world-class loyalty programme

Crowned ‘Best Global Airline Loyalty Program’ at the International Loyalty Awards 2025 – Emirates Skywards continues to offer its members unmatched rewards and benefits. With more than 37 million members worldwide, Emirates Skywards offers four tiers of membership: Blue, Silver, Gold, and Platinum, with each tier earning exclusive privileges.

Members can earn Miles with partners ranging from airlines, hotels and car rentals to financial, leisure and lifestyle brands. Skywards Miles can be spent on an extensive range of rewards, including flight tickets with Emirates and partner airlines, flight upgrades, hotel stays, retail shopping and money-can’t-buy experiences.

For more information, visit emirates.com/skywards.