LL Lucky Games

Richard has an extensive background in optimizing operational efficiencies for high-profile client accounts, spearheading agency restructures, and fostering collaboration through integrated thinking. His expertise in modern operational transformation with growth-focused strategies aligns seamlessly with EMB Mission Bound’s vision to expand its value chain and revolutionize the way businesses and customers experience entertainment.

As WPP’s former Global Head of Business Development and Delivery, Richard played a pivotal role in implementing new capabilities, efficiencies, and creative transformation including the successful integration of borderless creative function. His strategic approach to innovation and cross-industry experience will be instrumental in advancing EMB Mission Bound’s mission to deliver unparalleled gaming and entertainment experiences.

“We are thrilled to welcome Richard to our leadership team,” said Chi-Ho (Michael) Li, CEO of EMB Mission Bound. “His track record of operational excellence and transformation makes him the perfect fit to help us scale our ambitions and redefine the gaming industry’s future.”

Born and raised in the UK, Richard brings a creative technology perspective shaped by London’s dynamic innovation scene. His passion for storytelling and forward-thinking approach resonates deeply with EMB Mission Bound’s vision.