Katalysen Ventures

InvitePeople, the virtual platform for true digital and hybrid events and meetings, has formally entered the large German-speaking European market by acquiring a Berlin-based company with about 10 employees. This Berlin-based company has now been transformed from its previous event-related business to become the foundation for InvitePeople Germany, selling the InvitePeople platform and providing customers with region-specific service and support.

With the Berlin office up and running, positive traction has been swift, including the signing of breakthrough contracts with Brose (automotive industry leader with €7bn turnover) and Deutsche Bahn (300'000+ employees).

To ensure continued success in the DACH market, industry-veteran Anna Lindell has been recruited and will head up the role of Sales Manager. Additionally, new customer success managers and sales representatives have been onboarded to ensure that InvitePeople is well-positioned for continued sales success in the region.

Peter Almberg, CEO at Katalysen Ventures comments: "Katalysen Ventures has served as a long-term venture developer to InvitePeople, having helped guide the company through various strategic decisions over the last few years. As one of InvitePeople's larger shareholders, we are very happy to witness the great success in the Nordics, and the highly promising start in Germany."