Haypp

Haypp Group's Financial Targets 2028
The Board of Haypp Group has established the following Financial Targets for 2028:

Sales – Revenue Growth range of 18-25 per cent annually
Profitability – Adjusted EBIT margin of 5.5 percent +/- 150 basis points

Dividend policy
The Board of Haypp Group expects to reinvest cash flows into the company’s continued expansion.

“We had, and will, always put the consumer first. We engage with them every day to understand their needs and desires, and we know them like no other actor in the industry. Our mission is to provide the consumers with the best possible products on the market, while we operate with the highest standards of integrity and business ethics in accordance with applicable regulations”, says Haypp Group’s CEO Gavin O’Dowd.

Previous Financial Targets
Topline Growth – Haypp Group expects to reach net sales of SEK 5 billion by 2025 in its existing business through organic growth only. Expansion into adjacent categories and new markets will be on top.

Profitability – While Haypp Group will continue to prioritise topline growth, it expects to reach a high single digit adjusted EBIT margin in the current Core & Growth Markets business in 2025.

Reinvestment – In order to take advantage of its substantial revenue growth opportunities, and after its successful nicotine vaping pilot in the UK, Haypp Group plans to enter adjacent markets and RRP* categories in Europe, reinvesting approximately 1-2 percentage points of adjusted EBIT margin through 2025.

The event starts at 1:30 pm CEST today. The presentations will be held in English and will be streamed live and made available on Haypp Group’s website and via the following link:
https://app.univid.io/session/67d85919db482eb56f77bba4/

For more information and contact:
Markus Lindblad
Head of External Affairs
+46(0)708153983
markus.lindblad@hayppgroup.com
 
Erik Bloomquist
Head of Investor Relations
+44(0)7525421916
erik.bloomquist@hayppgroup.com

Certified Advisor
FNCA Sweden AB

* Risk Reduced Products