Haypp

The initiative to further expand the product portfolio, besides nicotine pouches and snus, reflects a global trend where an increasing number of people reject cigarettes in favour of less harmful nicotine alternatives. As a consequence, the market for Risk Reduced Products (RRP) is experiencing strong traction and is expected to account for the majority of the nicotine consumption in Haypp Group’s current markets by 2027. Outside the Nordic region, the vape segment accounts for the majority of the RRP market and hence presents an attractive opportunity which Haypp Group is well positioned to capture since existing infrastructure and knowledge can be leveraged.

“Our proven ability to combine an international mindset with local commitment to our customers will be a key to success. The launch of the vape segment in UK is a testimony of that. We will now continue the expansion of the vape segment into more geographical markets including the German market. By gaining deep knowledge of local legislations, as well as engaging with our customers to understand their needs and desires, we will continue to strive towards our vision to inspire healthier enjoyment for millions”, says Haypp Group's CEO Gavin O’Dowd.

For more information and contact
Markus Lindblad
Head of External Affairs:
+46(0)708153983
markus.lindblad@hayppgroup.com

Niklas Alm
Head of Investor Relations:
+46(0)708244088
niklas.alm@hayppgroup.com

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