Embracer
Lee Guinchard appointed Chief Operating Officer
Embracer Group AB (“Embracer”) has appointed Lee Guinchard as Chief Operating Officer and a member of the Executive Management Team.
“Lee Guinchard has consistently demonstrated strong leadership, operational excellence, and a deep understanding of our industry. His experience and strategic mindset make him a natural fit for the role of COO, and I am very pleased to welcome him into this position as we continue our journey toward Fellowship Entertainment“, says Phil Rogers, CEO of Embracer.
Lee brings more than 30 years of leadership experience in the video game and entertainment industry, With his background and through his leadership in the development and stewardship of The Lord of the Rings IP, he has demonstrated strong operational execution and long-term franchise thinking. As CEO of Embracer Freemode and Middle-earth Enterprises, he has played a central role in the group’s development. .
In his new additional role as Chief Operating Officer of Embracer, he will bring this expertise to the wider group as the company evolves into Fellowship Entertainment.
| Datum | 2026-01-15, kl 08:15 |
| Källa | MFN |