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The German Brand Award is an industry award for brand management that has been presented annually by the German Design Council Foundation and the German Brand Institute in different categories since 2016. The awards are given to brands that distinguish themselves through exemplary brand management, sustainable campaigns and innovative marketing projects.

The interactive museum app 'Abenteuer Hanse' by the European Hanseatic Museum in Lübeck and the agency Wegesrand, which specializes in interactive knowledge transfer, was awarded the German Brand Awards on 15 June 2023 in Berlin. "Abenteuer Hanse" won an award in the category "Excellence in Brand Strategy and Creation - Digital solutions & Apps". Wegesrand was also honored with a gold award in the category "Excellent Brands - Telecommunications & IT". Theres was extensive competition for these awards, as no less than 1,300 competitors  applied for the coveted trophies.

The museum game "Abenteuer Hanse" allows young and old visitors to go on a very special journey of discovery in the European Hanseatic Museum Lübec, linking virtual content with the exhibition and creating a new, playful experience linked to the history of the Hansa.

Wegesrand is working on similar projects for other museums, including Forschungsmuseen of the Leibniz-Society, Nationalmuseum Zürich, Stiftung Preußischer Kulturbesitz, Hermanns Monument in Detmold, Ludwig Erhard Centre (LEZ) in Fürth, Neanderthal Museum in Mettmann, LWL Prussia Museum in Minden, Clemens Sels Museum in Neuss and Kunsthalle Mannheim.

Wegesrand´s CEO, Thorsten Unger, comments:

"The German Brand Award is the prize that makes brand successes visible. We are very happy to receive this double award, which recognizes both our successful ten-year company development and our expertise in playful culture and knowledge transfer",

Wegesrand

Wegesrand is active in education, games and film. With an extensive network of experts, the company harnesses the innovation potential of digitalization. Multidisciplinary teams from different fields of digital media production create unique solutions, including interactive experiences for museums. The Wegesrand Group includes a network of holdings covering various professions in digital media production, including educational development, serious games, gamification, gaming and intellectual property development. Wegesrand has developed many projects and applications where tools such as gamification or serious games enable a modern and effective knowledge transfer. www.wegesrand.net

For further information, please contact:

Eric de Basso, CEO, Wicket Gaming AB
E-mail: eric@wicketgaming.com  
Phone: +46 70 780 52 00

About Wicket Gaming

Wicket Gaming is a Swedish gaming and digital education company consisting of two verticals, Games and EdTech. Within the Games vertical, the business idea is based on developing and distributing free-to-play games ("F2P") within mobile games for Android and iOS. Within EdTech, the Company focuses on developing products in genres such as Game-based Learning and Serious Games, it is in these areas that Wicket Gaming has identified the greatest synergies between the Company's two verticals.

For more information, see Wicket Gaming's website www.wicketgaming.com