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The optimization takes place according to a so-called App Store Optimization strategy (ASO), which is used to increase the visibility and searchability of the game. In addition to ranking high in app store searches, the strategy focuses on the game's click-through rate (CTR), i.e. how many users that go from viewing the game to downloading it. ASO should be seen as a complement to paid advertising campaigns with the aim of increasing the number of downloads.

More information about the game can be found at the links below:

Google Play: https://play.google.com/store/apps/details?id=de.motap.idleking&hl=en&gl=US

App store: https://apps.apple.com/us/app/idle-king-tycoon-tap-games/id1479539390

An interview with Wicket Gaming's CEO regarding the acquisition of Idle King has previously been published on the link below:

https://www.youtube.com/watch?v=PFMKfh6GO-g

For further information, please contact:

Eric de Basso, CEO, Wicket Gaming AB
E-mail: eric@wicketgaming.com  
Phone: +46 70 780 52 00

About Wicket Gaming
Wicket Gaming is a Swedish gaming and digital education company consisting of two verticals, Games and EdTech. Within the Games vertical, the business idea is based on developing and distributing free-to-play games ("F2P") within mobile games for Android and iOS. Within EdTech, the Company focuses on developing products in genres such as Game-based Learning and Serious Games, it is in these areas that Wicket Gaming has identified the greatest synergies between the Company's two verticals.

For more information, see Wicket Gaming's website www.wicketgaming.com