Dug Foodtech

Austria’s plant-based dairy sector is flourishing, with total sales reaching €99.6 million in 2022—an impressive 22% growth since 2020. Plant-based milk accounted for €49.6 million, marking an 18% increase over the same period. These figures highlight the surging demand for sustainable, health-conscious dairy alternatives among Austrian consumers. *

By the end of week 9, DUG potato drinks will be available in all MPREIS stores across Austria. MPREIS operates 180 locations in Austria and 30 in southern Italy. 

Connected Brands GmbH excels in brand development, key account management, and market positioning, providing tailored strategies to ensure long-term success in Austria's competitive retail environment. Through this collaboration, DUG Foodtech aims to broaden the reach of its environmentally friendly potato-based drink DUG, offering Austrian consumers a low in sugars and gluten-free plant-based option.

“Partnering with Connected Brands GmbH aligns with our strategic moves to enter European markets and the DACH region. Austria’s vibrant plant-based market offers the perfect landscape to showcase the benefits of our DUG potato drink,” says Helene Nielsen, CEO of DUG Foodtech.

This partnership reflects DUG Foodtech’s commitment to driving sustainable food innovations while catering to the growing demand for healthier, environmentally conscious products. Together, DUG Foodtech and Connected Brands GmbH are set to transform Austria's plant-based beverage market.

* Source: GFI Europe, Austria Retail Market Insights 2023

For more information, please contact:

DUG Foodtech AB

Helene Nielsen, CEO

Telephone: +46 732 22 76 35

E-mail: helene.nielsen@dugfoodtech.com

About DUG Foodtech AB (publ)

DUG Foodtech should be the natural choice for all actors in the transition to plant-based foods. The company’s business concept is to use its own patented methods, innovative solutions and know-how to develop and sell products that the market demands. Changes are required for the food industry to reach its set climate goals. The company is contributing by its investment in plant-based foods with a low climate footprint, raw materials that are easily grown and available, and health benefits for the end consumer. The company and its well-established partners in priority markets and channels provide the conditions to grow in a global market, valued at USD 100 billion. The share is listed on Nasdaq First North and is traded under the name DUG. Read more at ir.dugdrinks.com. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: ca@mangold.se.