Dug Foodtech

This launch is made possible through collaboration with Nathan & Olsen, a leading importer in Iceland with a legacy dating back to 1912. Nathan & Olsen has a long history of introducing premium brands to the Icelandic market and is today a key player in wholesale and retail in Iceland.

To introduce the product to the Icelandic market in the best possible way, a comprehensive in-store campaign will be conducted at Kronan. From the end of May to the beginning of July, DUG will receive secondary placements in stores, providing customers with a great opportunity to discover and try this sustainable, gluten-free, and low-sugars plant-based milk alternative.

“We are incredibly excited to launch DUG in Iceland together with Nathan & Olsen and Kronan. Iceland is a small but dynamic market, we look forward to giving Icelandic consumers and coffee lovers the opportunity to discover our products”, says Helene Nielsen, CEO at DUG Foodtech. Kronan is one of Iceland’s largest grocery chains and offers a wide selection of high-quality products to its customers.

For more information, please contact:

DUG Foodtech AB

Helene Nielsen, CEO

Telephone: +46 732 22 76 35

E-mail: helene.nielsen@dugfoodtech.com

About DUG Foodtech AB (publ)

DUG Foodtech should be the natural choice for all actors in the transition to plant-based foods. The company’s business concept is to use its own patented methods, innovative solutions and know-how to develop and sell products that the market demands. Changes are required for the food industry to reach its set climate goals. The company is contributing by its investment in plant-based foods with a low climate footprint, raw materials that are easily grown and available, and health benefits for the end consumer. The company and its well-established partners in priority markets and channels provide the conditions to grow in a global market, valued at USD 100 billion. The share is listed on Nasdaq First North and is traded under the name DUG. Read more at ir.dugdrinks.com. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: ca@mangold.se.