DUG Barista and DUG Unsweetened Barista certified by SUGARWISE® - a recognized certification that helps consumers choose products low in or free from sugar

Sugar is one of the greatest public health challenges of our time. Overconsumption of added sugar is linked to obesity, diabetes, cardiovascular disease and tooth decay, and is also associated with inflammation and certain types of cancer. The WHO recommends that no more than 10% of daily energy intake should come from sugar, and ideally less than 5% for women and children.

Sugar-sweetened beverages are among the biggest contributors to this health crisis, along with candy, cookies, and chocolate. Choosing products with lower sugar content - or with no added sugar at all is therefore a simple yet important step towards better health.

 

The certification means that:

         DUG Unsweetened Barista is “sugar free” – contains no sugar.

         DUG Barista is “low sugar” – with a low sugar content in line with WHO guidelines.

 

“The SUGARWISE® certification is proof that we have succeeded in combining indulgence with healthier choices,” says Helene Nielsen, CEO of DUG Foodtech. “We demonstrate that our products deliver a perfect cappuccino or latte – with the same creamy foam and smooth taste - without the unnecessary sugar. They are also excellent for all types of cooking, baking, and as a beverage thanks to their lower sugar content.”

 

What is SUGARWISE®?

SUGARWISE® is an international certification that helps consumers identify products that are low in or free from sugar. The certification is based on the World Health Organization’s (WHO) scientific recommendations and is used by food producers worldwide.

 

DUG Foodtech has developed the world’s first potato-based drink - a Swedish innovation that froths just like milk and delivers a rich taste experience. Perfect for cooking, baking, and drinking, our unique potato base provides creaminess while maintaining a low environmental impact.

 

For more information, please contact:

DUG Foodtech AB

Helene Nielsen, CEO

Telephone: +46 732 22 76 35

E-mail: helene.nielsen@dugfoodtech.com

 


About DUG Foodtech AB (publ)

DUG Foodtech should be the natural choice for all actors in the transition to plant-based foods. The company’s business concept is to use its own patented methods, innovative solutions and know-how to develop and sell products that the market demands. Changes are required for the food industry to reach its set climate goals. The company is contributing by its investment in plant-based foods with a low climate footprint, raw materials that are easily grown and available, and health benefits for the end consumer. The company and its well-established partners in priority markets and channels provide the conditions to grow in a global market, valued at USD 100 billion. The share is listed on Nasdaq First North and is traded under the name DUG. Read more at ir.dugdrinks.com. Mangold Fondkommission AB is the company’s Certified Adviser and can be contacted by phone: +46 8 5030 15 50 or e-mail: ca@mangold.se.

Datum 2025-09-18, kl 08:30
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