Alligo

New Promotion Sverige AB with its subsidiary New Profile Skövde AB is based in Lidköping. Together, the two companies have a turnover of approximately SEK 44 million and six employees.

-          By becoming part of Alligo, we will be in a stronger position to continue developing our business. The collaboration with the other product media companies within Alligo will benefit both customers and employees and provide good conditions for growth going forward, says Peter Börje, CEO of New Promotion Sverige AB.

-          I am pleased to welcome New Promotion to Alligo. They will be a valuable addition to our product media companies. We intend to continue to acquire well-managed businesses that fit our strategy, says Clein Ullenvik, President and CEO of Alligo.

The acquisition was completed on June 11, 2024.

For further information, please contact:
Clein Ullenvik, CEO & President
or:
Irene Wisenborn Bellander, CFO
Tel +46 8 712 00 00
ir@alligo.com  

About Alligo
Alligo is a leading player within workwear, personal protective equipment, tools, and consumables in the Nordic region. The Group has annual revenue of approximately SEK 9.5 billion and approximately 2,500 employees. Alligo AB (publ) has been listed on Nasdaq Stockholm since June 2017. Read more at www.alligo.com.

Alligo AB (publ)

Box 631, 135 26 Tyresö · Vindkraftsvägen 2, 135 70 Tyresö · Phone +46 (0) 8 - 727 27 20 · www.alligo.com