Adverty

This is something to be proud of - what a teamwork we have demonstrated throughout the year, especially during the fourth quarter of 2023!

We have never experienced such an aggressive growth on the supply side as we did in 2023. The fourth quarter was no exception, we are currently slightly under a total of 500 activated games. Many of the publishers we signed agreements with during this period are strategically important and contribute a significant reach in the regions where we see the highest growth on the buy side. We will continue to create opportunities for all publishers we currently do not work with, but it is equally important to show our existing publishers how they can continue to grow with us and create new opportunities for the market to build tomorrow's campaigns together with us.

We have also made significant progress on the demand side during the period and for the full year 2023. The platform is now fully optimized from a cost perspective for infinite growth of publishers and integrations of programmatic buying and selling platforms (DSP and SSP) can now technically happen instantaneously. We have added a number of new integrations during the fourth quarter - Magnite, Taipei, Playdigo, GreedyGame, Danoler and Bidscube to name a few. During the period, we have also strengthened the cooperation with some of our best sales partners in our key regions, and with that, reviewed our own sales organization to optimize the sales process.

To all this, it should be added that we are still the only In-Play provider able to package digital views with specific targeting based on age and gender - two of the most requested targeting options in the market.

The focus for 2024 is continued aggressive growth, maximize the performance of the existing game portfolio while it naturally expands in reach with new publishers and games, and meet the market's demands for new tools and products that generate incremental revenue.

With our existing products in the market, we already see significant growth in 2024. Our launched video product is still in its infancy, but is already the product we talk about the most with our buyers. During the year, we also plan to launch another new product, which we believe with great confidence will be a true game-changer for the In-Play format. That being said, we currently do not provide a public forecast for 2024, but with 7 growing quarters behind us, we clearly show where we are heading.

When you have the most functional, smart, flexible, secure, global, and user-friendly platform for In-Play, I can only conclude by saying; welcome future, tomorrow is here, let's go!

Jonas Söderqvist
CEO