4C Group

New office 
4C Strategies is opening its first office in Finland, in the country’s capital, Helsinki. 4C has previous engagement with the Finnish market and is now building a local presence to further promote relations with the Finnish defence as well as the public and corporate sectors. The Finnish office will be part of the business segment 4C Nordic.

Private & public sector hub
“We believe there is a lot of potential for growth in the region for both our military training solutions and our resilience software and services - which help organizations safeguard operations and improve resilience” says 4C Nordic Managing Director, Josefine Rosén. “Helsinki is the ideal location for the new office as it’s a hub for the corporate and public sectors and it’s close to the Baltic region; a region of great interest in the ongoing growth journey. I’m really looking forward to building a competent and hungry team that can establish our brand and deliver on our sales and growth ambitions. As a first step we have recruited Jari Mielonen as Head of Sales Finland. Jari has a long and proven track record from leading and growing tech and software companies.”

International military collaboration
Sweden and Finland have a long history of collaboration across many fronts, something that was strengthened by the two countries’ simultaneous applications to join NATO in response to the war in Ukraine. This should see more focus on Nordic cooperation in the defence segment, including further coordination and synchronization on military training activities.

Strategic expansion plans
“Expanding in the Nordics and opening an office in Finland has been one of our strategic goals for some time,” says Magnus Bergqvist, CEO 4C Strategies. “In light of current global situation and the increasing interest in our solutions, the time was right to push ahead with this phase of growth. I look forward to seeing the progress we make in this market.”